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Developing the Perfect Small-Business Budget

Setting and sticking to a budget is one of the hardest things on the planet, and it’s especially hard for a business. After all, you need things! You need employees, new office chairs, a new computer and some new software that will increase workflow! How are you supposed to stick to a budget?

The truth is, however, that it’s absolutely necessary to stick to a budget if you want to see your business succeed, and while a budget might feel restricting, it gives you the permission to spend where you need to and say no where you don’t. Try it out – if you don’t like it after six months, you can always go back to not having one.

How You Should Interact with Your Customers on Social Media

The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a hard problem to solve. However, no matter what size or what niche your company is in, you can encourage engagement, connection and improve the overall feel of your company on social media with just a few simple tips – starting today.

How to Perfect Your Work-at-Home Policies

Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it can be difficult to know exactly what you want or even what you need out of someone when they aren’t in the office.

How to Get a Client to Heed your Call to Action

When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That’s why knowing what to do with a potential customer that comes across your site is important, and it starts with these simple tips.

How Can Social Media Help Your Business?

It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog.

Can Something As Simple as a Font Matter for Your Website?

We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a user’s experience, and choosing the right one can be difficult, especially for someone who grew up in the age of newspaper (appealing fonts for print are much different than those for a website). It can be difficult to choose a perfect font that you both enjoy and think will be good for a potential client: here are a few tips to get you started.

Can Instagram Be Useful for Your Business?

In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique in the sense that only a caption and a picture are allowed to be posted.