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Are You Optimizing Your Security Budget?

Are You Optimizing Your Security Budget?

We know that as an SMB, you have a budget – and you have to stretch that budget each and every month to ensure you can keep conducting business. Sometimes this means not upgrading something when you would otherwise do so. Sometimes it means foregoing that business trip you wanted to take and sometimes it means eliminating or severely shrinking the budget you have for security purposes.

Ways Cloud Computing Can Help Your Business Go Green

Ways Cloud Computing Can Help Your Business Go Green

An environmentally friendly approach to sharing and storing your computer generated documents and other communications, cloud computing can also help you and your business save money and operate much more efficiently and effectively. Every computing need from servers to hardware to software to paper can be adapted by using cloud-based solutions, using less energy, resources and cash while keeping the productivity up and the information flowing.

Tools You Need to Truly Go Paperless in Your Office

Tools You Need to Truly Go Paperless in Your Office

The mountains of paper your company has generated in the past cost money and time to store and access later. Additional space was leased and filing systems purchased to keep tabs on all that paper.

In recent years, a wide range of applications and technologies has been developed that encourage the digitization of your business’s documents, both historical and going forward.

The Hidden Value of Customer Feedback from Social Media

The Hidden Value of Customer Feedback from Social Media

Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of the data generated by social media analytics.

The Differences Between Customer Experience and Customer Engagement

The Differences Between Customer Experience and Customer Engagement

With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are on social media, knowing the nuances of customer terminology is critical to be able to differentiate between a satisfied customer and one who seethes beneath the surface because they believe their views are muted by more popular trends.

In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales

In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales

If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to think that there is something the store does not want you to know. What is closer to the truth of the matter is that the company does not see the value of having Wi-Fi in its store, and it goes beyond just the customer.